Before the internet and photoshop we were like apes using bones to pry open coconuts. Upon seeing him in that tight little ball, post dive, sure someone might have thought it looked like Blanca’s deathroll, but they would have flailed about with words trying to convey the idea. Words are inadequate (and besides most people don’t even know how order them correctly, grammatically). The internet is the highest pinnacle of human achievement. The meme is the metaphorical representation of our hive mind.
And using Chun Li? No less sublime a choice than giving the Mona Lisa her slight smile.