Ever since first seeing this 30 second pitch for sporty over the shoulder boulder holders, I’ve been transfixed. Maybe it’s the verite feel of the shaky hand held camera that is catching this completely plausible situation en vivo. And that narrative arc! It’s corollary of every 80s movie where the homely girl turns out to be actually hot when you remove her glasses and she lets down her hair. Except in this case it’s a shy white lady who (who? me? nah, i couldn’t!) impresses the homegirls. And all to the call and response of “you go girl”. We are now living on Dr. King’s proverbial mountaintop.