Deride and Conquer

“There’s about as much “choice” at work in this commercial as there was in Pavlov’s bell-kennel. The use of the word “choice” here is a dark joke. In fact the whole 30 second spot is tongue in cheek, ironic, self-mocking.  …Indeed, the product itself is finally incidental to the pitch. The ad does not so much extol Pepsi per se as recommend it by implying that a lot of people have been fooled into buying it. In other words, the point of this successful bit of advertising is that Pepsi has been advertised successfully. ”  —Mark Crispin Miller

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s